CHINA LAUNCH

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airbnb

As Airbnb launched its official Chinese name Studio Stare created this film for the official name launch. Airbnb’s new brand name in China, “Aibiying” (translates to ‘welcome each other with love’) Watch how three Chinese artists interpret what the new name means to them.

FASHION GALORE

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wish

Wish is one of the world’s largest mobile ecommerce platforms. This film was part of a bigger brand campaign across digital platforms, streaming services and radio to raise awareness of Wish as the ultimate destination for holiday gifting.

WHATEVER WAY YOU TRAVEL

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c-trip

In celebration of their 20th anniversary we traveled on three continents to make this brand film for Trip.com. In what can be described as the ultimate road trip we show how one of the most comprehensive travel platforms in the world allows anyone to experience travel the way they want and how.

HOW TO AIRBNB

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airbnb

For its latest campaign, Airbnb China decided to team up with Taiwanese celebrity Eddie Peng and answer one of its most frequent questions - what is Airbnb?

HEALTH | MIND

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volvo

When asked to create a series of films for Volvo’s Health Campaign we decided to tell the story from the perspective a young girl in Sweden. We wanted to highlight the fact that quality of life starts with the basic things, like breathing fresh air, staying in good health and having a peaceful mind.

FITURE 3

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fiture

Working with our network of on-the-ground producers across China we wrote, produced, and directed from the safety of our homes in Shanghai. Utilizing live streaming technology we were able direct in real time and the client was able to drop in online at their leisure to be a part of the production process.

BRING PLACES TO LIFE

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xintiandi

Xintiandi has always drawn its strength from the spirit of the land—seamlessly blending historic architecture with modern living. This brand film captures the story of Xintiandi as a place for the sophisticated city-dweller to explore new possibilities, where boundaries are redefined yet the past is honored with care.

SHANGHAI JACKET

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elvine

Inspired by and designed for Shanghai, this jacket was co-created during a workshop together with five local creatives in Shanghai. When Elvine asked us to make a video for the jacket we decided use the technique of double exposure to best showcase the process of the design.

BATTLE OF THE KINGDOM

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rebel fc

Rebel FC needed a film that not only promoted their upcoming fight, but they also wanted a branding film with a longer shelf life. We wrote a typical “fighter desire” story that would work well for both purposes. We shot the film in two hectic days in and around Beijing with the eight of their fighters.

A MOMENT TO CONNECT

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xintiandi

Social Film Series is a short documentary series initiated by the XINTIANDI brand. Studio Stare was selected to produce and direct four distinct films with four artists - featuring themes of love, food, art and design. The films aim to embody the connection between people and their stories at XINTIANDI.

SOCIAL RENAISSANCE

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xintiandi

ITF

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c-trip

OFFLINE EXPERIENCE

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macalline

As online shopping was slowly gaining ground over traditional shopping the client wanted to make a film that helped bringing people back in to the stores. We spent one day in a studio and another day outside to film the different scenes from a bird’s perspective.

DESIRE

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c-trip

LIVE.ME

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cheetah mobile

Chinese Mobile giant Cheetah Mobile wanted to attract more users and bring awareness of its live-streaming app, Live.Me. They approached Studio Stare to create two pieces of video that would be appealing to a young North American/European target audience, and broadcasted over Snapchat.

FITURE FEATURES

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fiture

We produced these six short videos to help explain the different features of the mirror - that must be one of the slickest and most disruptive technology advancement in home fitness.

BELONG ANYWHERE

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airbnb

As we were shooting a series of ads in Europe and US for the client we decided to stop by the director's favorite island outside Gothenburg in Sweden to tell a small little love story.

BADLAND 2

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cheetah mobile

For the release of the second edition of Badland, Studio Stare came up with a video trailer that not only shows the games new features, but also creates an angsty, suspense-rid environment to attract potential players. Using only visual elements that can be found in the game, and adding others like a compelling voiceover and transitions, the video has been seen already more than 150,000 times on Youtube.

MOTHER

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govee

Govee makes smart products that illuminate our lives in beautiful colors - and set the mood for our everyday moments. For their Mother’s Day campaign we worked together with “We Are Social” to celebrate Happy Mother’s Day - and to pay tribute to all the dancing moms out there.

MILITARY WORLD GAMES

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yahao sports

For the promotion of the 7th CISM Military World Games, Studio Stare were selected to create six original trailers, promoting the games and the hosting city of Wuhan for broadcast on CCTV and other major networks worldwide.

TASTE OF THE MOMENT

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jw marriott

“Taste the Moment” was a festival hosted by the unique culinary talents of JW Marriott. This gastronomic journey through China highlighted the brand’s passionate chefs who each specialize in both traditional and modern Chinese cuisine. Studio Stare travelled to 5 cities in China to create a total of eight films. This was the opening act of the event and was intended to set the tone of the evening and create a sense of anticipation of their guests.

BELONGS TO YOU

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c-trip

We made this film for the International Woman’s Day to celebrate the achievements of women from all walks of life. It was the most watched and liked film on C-Trip’s platform the last six months.

RUBBER CHUCKS

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converse

Converse' 2014 Rubber Chucks. Fear not the rain. WEAR MORE RUBBER.

AMERICANA

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converse

Converse needed to show the world how they think about summer with their new Americana shoes. Studio Stare turned to a reclusive artist-designer and his factory full of antique furniture and dusty, broken instruments to create a machine that would color these kicks like they should be: with flair.

WOMEN

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fiture

To show how FITURE connect with the modern women, director Marina Erdeljan first interviewed five women and then crafted different stories for the brand. This is the story of Jen.

ONE IN A MILLION

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adidas

In collaboration with production house HOGO and TBWA, Studio Stare helped direct and conducted post-production for Adidas' ‘One in a Million’ campaign video series. The series include 2 celebrities calling the audience to show Adidas what they’re capable of and show their tricks, as well as showing different people with special skills on camera.

KOBOLD

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vorwerk

MILAN

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airbnb

When Airbnb set up an international scholarship program in collaboration with Fudan University, we were asked to make five films to promote the program. We travelled to Milan, Tokyo, Austin, Washington DC and Gothenburg to make films about the students and how the scholarship shaped their studies overseas. This film follows Yiting Song and her friend as they explore Milan and beautiful Lake Como.

DESIGN OF PASSION

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xintiandi

Social Film Series is a short documentary series initiated by the XINTIANDI brand. Studio Stare was selected to produce and direct four distinct films with four artists - featuring themes of love, food, art and design. The films aim to embody the connection between people and their stories at XINTIANDI.

HERE WITH YOU

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xintiandi

Social Film Series is a short documentary series initiated by the XINTIANDI brand. Studio Stare was selected to produce and direct four distinct films with four artists - featuring themes of love, food, art and design. The films aim to embody the connection between people and their stories at XINTIANDI.

MBP 2011

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studio stare

Apple is known for crafting high-quality products. They are also known for being particularly deaf when it comes to listening to their consumers. A thread started on Apple Support dated February 1, 2013, has now amassed more than 1.4 million views and more than 8,000 replies. It addresses the failed discrete graphics cards of early 2011 MacBook Pro, but so far, Apple hasn’t released a statement about it. We took hints from their previous ads, and created a more accurate version, at least for the early 2011 MacBook Pro. Share it to spread awareness about Apple’s outrageous treatment of its devoted consumer base.

PILL+

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beats by dr dre

As a part of Beats’ Pill + global campaign, we collaborated with our friends from Central Studios to create China-specific content to be used in this video. We directed and worked on the offline editing, providing Beats with content that’s very local (Dancing Aunties!) yet in line with a global campaign for one of the world's biggest brands.

BUDWEISER "TRUE CHARACTER" WXB

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vice

One of Budweiser’s True Character heroes, Wu Xiaobo is a man with many identities: a writer, an investor, a business man. Lesser known is that, most importantly, WXB is a dreamer and an idealist. In this interview, we raise a toast to salute a character who went against conventional wisdom to follow his heart.

POWER UPS

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teambition

Teambition, a Shanghai-based productivity tool and platform, reached out to Stare to make a video piece for their most recent launch, that highlights their Power Ups function. The video was quickly followed by the online community, as their CEO says: “As soon as the video went up, I had people over Wechat wanting to hear more about Power Ups...”

BUDWEISER "TRUE CHARACTER" JZ

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vice

For Budweiser’s True Character series, Stare brings you Jane Zhang’s story. By talking to the people who know her best and combining different perspectives, we raise a toast - not just to a successful artist - but to a True Character who loves fearlessly.

PYRAMID TEA

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lipton

Unilever wanted to highlight its premier “Pyramid” tea brand for the Chinese market, so Studio Stare developed the concept, wrote the story, and produced the short film set in a luxury boutique hotel.

MOMENT

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macalline

DutchLady

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dutchlady

Milk manufacturer brand Dutch Lady was preparing to launch a new product series of safe milk powder produced in China, a product that the local audience would not normally feel safe about. Studio Stare, and advertising agency Verawom, helped Dutch Lady tell their story, and how its own employees advocate for their products, using a clear and warm tone to appeal Dutch Lady’s target audience.

SNH48

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gf

In collaboration with digital ad agency DigiDNA, Studio Stare produced a piece of video for the Chinese male skincare brand GF. Working with girl band SNH48, GF’s own brand ambassadors, we produced a video that depicts a post-apocalyptic world, where a team of kick-ass heroines fight a series of monsters, created in post-production.

GLAM ROCK

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converse

Studio Stare dove into the depths of Shanghai’s underground motorcycle clubs for this video showcasing Converse’s Fall 2013 line.

SOMETHING SWEET

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xintiandi

WINTER WILD

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converse

Muted colors and changing winds are reflected in Converse’s Fall 2012 line. Studio Stare’s original concept is realized with the help of expert animation and art direction; the designs jump to life off the shoes.

SAFETY

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muraya

Swedish construction company Muraya came to Studio Stare wanting to make a simple ad highlighting their dedication to quality, safety and cleanliness. By utilizing local factories that pay attention to worker safety, and educating their in-house construction teams in environmentally-conscious practices, Muraya is able to maintain its reputation as one of the best.

ZIPPER COLLECTION

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converse

CLASH SUMMER 2014

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converse

Converse' 2014 summer line. Unrelenting color, ready for the real. SHOES ARE BORING. WEAR SNEAKERS.

WINTER 2013

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converse

Converse' winter 2013 line. Fight off the cold with style. SHOES ARE BORING. WEAR SNEAKERS.

GET LOUD - KTV

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converse

A short viral ad made for Converse' Get Loud music campaign. Don't settle for soft. Get loud. SHOES ARE BORING. WEAR SNEAKERS.

GET LOUD - COLLEGE

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converse

Viral ad made for Converse' Get Loud music campaign. Scream like no one's listening. SHOES ARE BORING. WEAR SNEAKERS.

GET LOUD - PC

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converse

Viral ad made for Converse' Get Loud music campaign. Push the limits of your eardrums. SHOES ARE BORING. WEAR SNEAKERS.

RnR FALL 2013

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converse

A short ad made for Converse' fall 2013 line. Rock n' Roll with the best of 'em. SHOES ARE BORING. WEAR SNEAKERS.

NEON SUMMER 2013

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converse

Converse' summer 2013 line. Escape the heat with the right kicks. SHOES ARE BORING. WEAR SNEAKERS.

CLASSIC SUMMER 2013

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converse

Converse goes back to the fundamentals with their summer 2013 line of Chuck Taylors. Escape the heat with the right kicks. SHOES ARE BORING. WEAR SNEAKERS.

WINTER 2012

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converse

Converse' winter 2012 line. Rediscover the inner recluse. SHOES ARE BORING. WEAR SNEAKERS.

BACK TO SCHOOL FALL 2012

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converse

SUMMER 2012

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converse

NEW WAVE SPRING 2012

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converse

A NEW ENCOUNTER

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airbnb

When Airbnb set up an international scholarship program in collaboration with Fudan University, we were asked to make five films to promote the program. We travelled to Milan, Tokyo, Austin, Washington DC and Gothenburg to make films about the students and how the scholarship shaped their studies overseas. This film follows our student her experience of Austin, Texas.

CNY 2012

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converse

RnR SPRING 2012

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converse

CHUCK TAYLOR FALL 2011

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converse

CHUCK TAYLOR SUMMER 2011

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converse

JACK PURCELL SUMMER 2011

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