Working with our network of on-the-ground producers across China we wrote, produced, and directed from the safety of our homes in Shanghai. Utilizing live streaming technology we were able direct in real time and the client was able to drop in online at their leisure to be a part of the production process.

We produced these six short videos to help explain the different features of the mirror - that must be one of the slickest and most disruptive technology advancement in home fitness.

To show how FITURE connect with the modern women, director Marina Erdeljan first interviewed five women and then crafted different stories for the brand. This is the story of Jen.