CHINA LAUNCH

airbnb

As Airbnb launched its official Chinese name Studio Stare created this film for the official name launch. Airbnb’s new brand name in China, “Aibiying” (translates to ‘welcome each other with love’) Watch how three Chinese artists interpret what the new name means to them.

FASHION GALORE

wish

Wish is one of the world’s largest mobile ecommerce platforms. This film was part of a bigger brand campaign across digital platforms, streaming services and radio to raise awareness of Wish as the ultimate destination for holiday gifting.

BIG BANG

abb

Chinese drummers, a sleeve dancer, and ABB’s three new robotic innovations share the spotlight and together embody a powerful visual symphony of speed, collaboration, and precision. Produced in Shanghai for UK based Sassy+

THE WAY WE INNOVATE

volvo

In the summer of 2024, we traveled to Sweden to capture a series of films exploring how Volvo is innovating for the future. In this episode, we step inside their sound department to discover how sound is carefully crafted to improve the human experience.

WHATEVER WAY YOU TRAVEL

c-trip

In celebration of their 20th anniversary we traveled on three continents to make this brand film for Trip.com. In what can be described as the ultimate road trip we show how one of the most comprehensive travel platforms in the world allows anyone to experience travel the way they want and how.

HOW TO AIRBNB

airbnb

For its latest campaign, Airbnb China decided to team up with Taiwanese celebrity Eddie Peng and answer one of its most frequent questions - what is Airbnb?

HEALTH | MIND

volvo

When asked to create a series of films for Volvo’s Health Campaign we decided to tell the story from the perspective a young girl in Sweden. We wanted to highlight the fact that quality of life starts with the basic things, like breathing fresh air, staying in good health and having a peaceful mind.

YUNNAN PU

blue bottle coffee

Blue Bottle Coffee takes the love of good coffee seriously. And that’s exacty what this film is about as we bring the audience into the Yunnan mountains and the coffee fields. This is an intimate visual portrait of the what it takes to cultivate high-quality coffee beans - from the farmers planting coffee trees, to the roasters, tasters and graders.

FITURE 3

fiture

Working with our network of on-the-ground producers across China we wrote, produced, and directed from the safety of our homes in Shanghai. Utilizing live streaming technology we were able direct in real time and the client was able to drop in online at their leisure to be a part of the production process.

BRING PLACES TO LIFE

xintiandi

Xintiandi has always drawn its strength from the spirit of the land—seamlessly blending historic architecture with modern living. This brand film captures the story of Xintiandi as a place for the sophisticated city-dweller to explore new possibilities, where boundaries are redefined yet the past is honored with care.

BLACK FRIDAY

wish

Wish is one of the world’s largest mobile e-commerce platforms connecting millions of value-conscious consumers to merchants all over the world. For their Black Friday Campaign in 2023 we created three unique spots, each highlighting different selling points.

SHANGHAI JACKET

elvine

Inspired by and designed for Shanghai, this jacket was co-created during a workshop together with five local creatives in Shanghai. When Elvine asked us to make a video for the jacket we decided use the technique of double exposure to best showcase the process of the design.

LIVE.ME

cheetah mobile

Chinese Mobile giant Cheetah Mobile wanted to attract more users and bring awareness of its live-streaming app, Live.Me. They approached Studio Stare to create two pieces of video that would be appealing to a young North American/European target audience, and broadcasted over Snapchat.

BATTLE OF THE KINGDOM

rebel fc

Rebel FC needed a film that not only promoted their upcoming fight, but they also wanted a branding film with a longer shelf life. We wrote a typical “fighter desire” story that would work well for both purposes. We shot the film in two hectic days in and around Beijing with the eight of their fighters.

OFF CANVAS - NIELS "SHOE" MEULMAN

converse

For China’s first-ever Design Week in 2011, Converse brought six international and local artists together to display a new type of typographic art. Niels “Shoe” Meulman discusses in this film the inspiration behind his “Calligraffiti,” and what he hopes the world will see in it.

OFFLINE EXPERIENCE

macalline

As online shopping was slowly gaining ground over traditional shopping the client wanted to make a film that helped bringing people back in to the stores. We spent one day in a studio and another day outside to film the different scenes from a bird’s perspective.

DESIRE

c-trip

EXPLORE SWEDEN

volvo

Together with Volvo Cars China, Studio Stare produced “Explore Sweden”, a five episode series focusing on how Scandinavian culture influences Volvo's approach to a healthy ride.

FITURE FEATURES

fiture

We produced these six short videos to help explain the different features of the mirror - that must be one of the slickest and most disruptive technology advancement in home fitness.

BELONG ANYWHERE

airbnb

As we were shooting a series of ads in Europe and US for the client we decided to stop by the director's favorite island outside Gothenburg in Sweden to tell a small little love story.

A MOMENT TO CONNECT

xintiandi

Social Film Series is a short documentary series initiated by the XINTIANDI brand. Studio Stare was selected to produce and direct four distinct films with four artists - featuring themes of love, food, art and design. The films aim to embody the connection between people and their stories at XINTIANDI.

BADLAND 2

cheetah mobile

For the release of the second edition of Badland, Studio Stare came up with a video trailer that not only shows the games new features, but also creates an angsty, suspense-rid environment to attract potential players. Using only visual elements that can be found in the game, and adding others like a compelling voiceover and transitions, the video has been seen already more than 150,000 times on Youtube.

MOTHER

govee

Govee makes smart products that illuminate our lives in beautiful colors - and set the mood for our everyday moments. For their Mother’s Day campaign we worked together with “We Are Social” to celebrate Happy Mother’s Day - and to pay tribute to all the dancing moms out there.

DESIGN STUDIO SHANGHAI

volvo

To help bring awareness to Volvo’s new state-of-the-art Design Studio Shanghai we wrote and produced this film to highlight the competence of Volvo’s design team and its important role in both global and local design work. The film is narrated by Sophie Li, Head of Design.

A PLACE CALLED HOME - MOMO WANG

airbnb

Airbnb sent seven designers from fashion pillar “Dongliang” to travel the world Airbnb style. Studio Stare equipped them with Super 8 cameras and notebooks so they could properly record their experiences. In this film from Iceland we also teamed up with local talent Sebastian Ziegler to help document Momo Wang’s experience.

JORDAN

nike

To CELEBRATE WOMEN ON April 8, AKQA asked us to produced a series of films for the Jordan MA20 live stream experience. This is one of the 11 films delivered for the live event.

MILITARY WORLD GAMES

yahao sports

For the promotion of the 7th CISM Military World Games, Studio Stare were selected to create six original trailers, promoting the games and the hosting city of Wuhan for broadcast on CCTV and other major networks worldwide.

TASTE OF THE MOMENT

jw marriott

“Taste the Moment” was a festival hosted by the unique culinary talents of JW Marriott. This gastronomic journey through China highlighted the brand’s passionate chefs who each specialize in both traditional and modern Chinese cuisine. Studio Stare travelled to 5 cities in China to create a total of eight films. This was the opening act of the event and was intended to set the tone of the evening and create a sense of anticipation of their guests.

BELONGS TO YOU

c-trip

We made this film for the International Woman’s Day to celebrate the achievements of women from all walks of life. It was the most watched and liked film on C-Trip’s platform the last six months.

RUBBER CHUCKS

converse

Converse' 2014 Rubber Chucks. Fear not the rain. WEAR MORE RUBBER.

AMERICANA

converse

Converse needed to show the world how they think about summer with their new Americana shoes. Studio Stare turned to a reclusive artist-designer and his factory full of antique furniture and dusty, broken instruments to create a machine that would color these kicks like they should be: with flair.

WOMEN

fiture

To show how FITURE connect with the modern women, director Marina Erdeljan first interviewed five women and then crafted different stories for the brand. This is the story of Jen.

ONE IN A MILLION

adidas

In collaboration with production house HOGO and TBWA, Studio Stare helped direct and conducted post-production for Adidas' ‘One in a Million’ campaign video series. The series include 2 celebrities calling the audience to show Adidas what they’re capable of and show their tricks, as well as showing different people with special skills on camera.

KOBOLD

vorwerk

MILAN

airbnb

When Airbnb set up an international scholarship program in collaboration with Fudan University, we were asked to make five films to promote the program. We travelled to Milan, Tokyo, Austin, Washington DC and Gothenburg to make films about the students and how the scholarship shaped their studies overseas. This film follows Yiting Song and her friend as they explore Milan and beautiful Lake Como.

DESIGN OF PASSION

xintiandi

VOLVO WINTER TEST

volvo

In the coldest time of the year we travelled to Inner Mongolia to document how Volvo tested their high voltage battery in extreme cold temperatures. Braving severe weather that would freeze boiling water instantly (and camera equipment) we managed to capture the story of the lengths the Volvo team will go to insure safety and performance in their vehicles.

HERE WITH YOU

xintiandi

MBP 2011

studio stare

Apple is known for crafting high-quality products. They are also known for being particularly deaf when it comes to listening to their consumers. A thread started on Apple Support dated February 1, 2013, has now amassed more than 1.4 million views and more than 8,000 replies. It addresses the failed discrete graphics cards of early 2011 MacBook Pro, but so far, Apple hasn’t released a statement about it. We took hints from their previous ads, and created a more accurate version, at least for the early 2011 MacBook Pro. Share it to spread awareness about Apple’s outrageous treatment of its devoted consumer base.

PILL+

beats by dr dre

As a part of Beats’ Pill + global campaign, we collaborated with our friends from Central Studios to create China-specific content to be used in this video. We directed and worked on the offline editing, providing Beats with content that’s very local (Dancing Aunties!) yet in line with a global campaign for one of the world's biggest brands.

KNOWLEDGE ENGINEERING

skf

SKF is a global leader in ball bearing and lubricant manufacturing, application and solutions, and with more than 100 years' experience in China, they are already trusted by thousands of businesses across the country. As one of Studio Stare's oldest clients, when they asked for a company branding film, we knew exactly how to tell their story.

MEET THE WORLD

skf

SKF’s “Meet the World” competitors come from all over the world, including Xi’an, China, where one team traveled to Beijing to compete for a spot at Sweden’s annual Gothia Cup.

VOLVO CHENGDU

volvo

CHINA IMAGE MOVIE

bayer

Studio Stare traveled to Yunnan, Shandong and Shanghai to create a corporate branding film for Bayer. As one of the world’s largest chemical and pharmaceutical companies, Bayer’s impact on life in China is profound and widespread. From scientific development of safer, more effective pesticides to educating doctors in villages across the country, Bayer is there.

SAFETY

muraya

Swedish construction company Muraya came to Studio Stare wanting to make a simple ad highlighting their dedication to quality, safety and cleanliness. By utilizing local factories that pay attention to worker safety, and educating their in-house construction teams in environmentally-conscious practices, Muraya is able to maintain its reputation as one of the best.